Build your own brand at your own speed

How to position your business right in the middle with Promot Digital Marketing

white and black quote board on green plants
white and black quote board on green plants

Build your own brand by rejecting 'free' solutions: Your digital journey with Promot Digital Marketing

In today's digital landscape, social media integration and artificial intelligence (AI) are crucial components of a successful online strategy. It is easy to get overwhelmed by the rapid changes in technology happening everyday. However, before diving into these advanced technologies, it's essential to start with a solid foundation: a professional website. At Promot Digital Marketing, we specialise in helping businesses build their own brand through a robust online presence, without charging a commission on sales. In this blog, we'll explore why starting with a website is essential, the pitfalls of freemium models, and how we support your digital journey from website creation to advanced integrations.

The Importance of Building Your Website First

1. Establish Your Online Presence

Your website is the cornerstone of your online presence. It's a place where customers can learn about your business, browse your products or services, and get in touch with you. A well-designed website enhances your credibility and makes your business accessible to a global audience, 24/7.

2. Control Over Your Brand

When you build your own website, you have complete control over your brand's presentation and user experience. Unlike social media platforms where you're limited by their design and functionality, your website allows for full customisation to reflect your brand's unique identity.

Why Promot Digital Marketing is Your Best Partner

1. No Sales Commissions

Unlike other platforms that charge a commission on your sales, Promot Digital Marketing offers a one-time investment for website development and further capability enhancements. This means more of your profits stay in your pocket, allowing you to reinvest in your business.

2. Tailored Solutions

We provide customised website solutions that cater specifically to your business needs. Our team of experts works closely with you to understand your goals and create a website that not only looks great but also functions seamlessly.

The Drawbacks of Freemium Models

1. Hidden Costs and Rising Fees

Freemium models often lure businesses with the promise of free onboarding. However, as your business grows, so do the costs. Additional features, necessary for scaling, come at a premium, leading to unexpected expenses. This can halt your digital journey or force you into paying much more in the long run with an endless loop without creating anything for yourself.

2. Lack of Ownership

Using freemium platforms means you don't fully own your website. You're tied to their terms and conditions, which can change at any time. This lack of ownership can hinder your ability to make necessary changes and improvements, putting your business at risk. For example: If you opt for Social Media presence before building your own website, you cannot guarantee that your target segment of customers is still active on that particular platform or not. To start, there was facebook after which the audience shifted to Instagram, Snapchat, Tik Tok on and on. You will see that your ads are getting the numbers with misleading representation of meaningful engagement. Eventually, you will see your sale decline and your brand journey, disrupted.

3. AI Designers: Short-Term Gain, Long-Term Pain

Many freemium platforms offer AI-designed websites. While convenient, these designs are often generic and lack the personalisation that can make your brand stand out. Additionally, AI-generated content can struggle with SEO, as search engines like Google prioritise unique, human-created content over automated content. For example, if one lakh people ask any generative AI platform to create 'unique' content on a topic, they will get almost the same content which google will not rate highly. That is where creative, customised and actually unique content marketing comes in and enhances the visibility of your brand.

The Journey from Website Creation to Advanced Integrations

1. Building Your Own Asset

Starting with a custom/static website means creating a digital asset that you own and control. This is the first step in a broader digital strategy that includes social media integration and interactive features. Apart from creating your own asset, you also lend credibility to your business by having your 'own' website. Social media will then act as a 'branding' tool for your business because it was meant to do so. 'Selling' on social media is a journey of highs and lows. When the social media platforms are not sure which target segment is coming in and which one is going out, how can a business be sure that they are getting their set of customers?

2. Enhanced SEO Capabilities

Custom websites built by Promot Digital Marketing are optimised for search engines. We focus on unique content creation, ensuring your website ranks higher in search results and attracts more organic traffic. This includes unique content, On Page SEO (title tags, meta description), keyword strategy (AHREFS, Google trends etc) technical SEO (XML sitemaps, robots.txt, site speed, Mobile friendly, Alt text etc), quality backlinks, HREF language tags, User Experience and much more.

3. Gradual Integration

Once your website is established, we guide you through the process of integrating social media and adding interactive features. This includes setting up e-commerce functionalities, customer relationship management (CRM) systems, data analytics, identifying local trends, retaining your customers through your own website with loyalty programs, discount campaigns etc.

4. Advanced Technologies

As your business grows, we assist with incorporating advanced technologies like AI and the metaverse. These innovations can provide personalised customer experiences, predictive analytics, and immersive interactions, further enhancing your brand's digital presence. By the time your business gets to this stage, you realise that much more has been achieved by technology. By retaining quality human resources, training them through quality cohorts, education platforms we make sure that we are able to assist you in every way so that your 'brand' is put first instead of some other platform eating into your revenue and profits.

A Journey Worth Taking but with caution

The digital journey from building a website to integrating advanced technologies is a gradual but rewarding process. At Promot Digital Marketing, we provide step-by-step assistance and guidance, ensuring each phase builds upon the last. By investing in a professional website first, you create a permanent digital asset that forms the foundation for all future growth. From manufacturing to retail, let us help you build your brand's online presence, integrate social media, and explore the possibilities of AI and beyond. Start your journey with Promot Digital Marketing today, and watch your business thrive in the digital world.