SEO simplified for you: Promot Digital Marketing

The only SEO blog you need to read to get started


Navdeep Singh Mangat (with team PROMOT)

6/6/20247 min read

a close up of a sign on a wall
a close up of a sign on a wall

The only SEO blog you need to read to start your journey

In today's digital age, having a strong online presence is crucial for any business looking to increase its sales and reach new customers. One of the most effective ways to achieve this is through Search Engine Optimisation (SEO). This blog will guide you through the steps a business can take to leverage SEO for increased sales, why it's essential, and the benefits of hiring professionals to handle this technical and ongoing process. Promot Technologies can help businesses with these needs, providing a simple and effective business model without the hidden costs associated with freemium platforms.

Why Do Businesses Need SEO?

SEO is the process of optimising your website to rank higher in search engine results pages (SERPs). Higher rankings mean increased visibility, which can lead to more traffic and, ultimately, more sales.

Increased Visibility Leads to New Customer Acquisition

When your website appears at the top of search results, potential customers are more likely to visit your site. This increased visibility can lead to new customer acquisition as more people discover your products or services. For example, imagine you own a bakery in New York. When someone searches for "best bakery in New York," appearing at the top of the search results can drive significant traffic to your website, leading to more orders and increased sales.

How SEO Can Increase Sales

Here’s how you can use SEO to turn your website into a powerful sales tool:

1. Keyword Research

Technical Process: Identify the keywords your potential customers are using to search for your products or services. Promot technologies can help you find relevant keywords with high search volumes and low competition. This is a recurring part of your SEO plan and execution.

Example: We think of keywords as the topics people talk about when they are looking for something. If you run a shoe store, keywords could be "best running shoes," "affordable sneakers," or "comfortable work shoes." We perform an analysis for the keyword that has high search volume potential with low competition which means it is quite unique. In our business, digital marketing has a high search volume potential but the competition is very high because so many other businesses are also vying for the same keyword. We help you find unique keywords and embed them in your ‘On-Page optimisation’.

2. On-Page Optimisation

Technical Process: Optimise your website's content, meta tags, headers, and images for the identified keywords. Ensure your website is user-friendly and mobile-responsive. This is a recurring part of your SEO plan and execution.

Example: Imagine rearranging your store so that popular items are easy to find, and the signs are clear. On your website, this means making sure the most important information is easy to see and navigate. This is not done only for your customers to find what they are looking for on your online store but also for the search engine algorithms (through search bots) to find answer to the query that is put into the search console of, say Google Search, by the potential customer.

Remember that seach engines have to come with a result in milliseconds. Which is why they have standardised the User Interface design, web content and the structure of that content into a ‘set of predefined parameters’. These parameters are to be kept in mind during content creation/editing stage.

3. Content Creation

Technical Process: Create high-quality, engaging content that provides value to your audience. This can include blog posts, articles, videos, and infographics related to your industry. This is a recurring part of your SEO plan and execution.

Example: If you own a gardening store, write blog posts about gardening tips, seasonal planting guides, or how-to videos on plant care. This attracts visitors who are interested in gardening, potentially turning them into customers. Remember that each process in SEO is interlinked in a way that, in ideal scenario, should raise its hand when a certain question is put into the search engine console. Raising the hand means, creating good content that includes keywords, is optimally designed in a structured way, has backlinks pointing to that content and is boosted by the use of Local SEO tools.

Remember when we said that every process in SEO is interdependent with one purpose: enabling our website to raise its hand in answer to the question of a potential customer. Create consistent content, keeping in mind, the suggestions provided above. Only after going through these processes will we able to attain backlinks via Link building.

4. Link Building

Technical Process: Acquire backlinks from reputable websites to improve your website’s authority. This can be done through guest posting, partnerships, or creating shareable content. This is a recurring part of your SEO plan and execution.

Example: Think of backlinks as referrals. If other reputable businesses and websites recommend your store, more people are likely to trust and visit it. It is easier said than done. If done too gradually, we might see that our competition has risen in number which is eating into our sales. Done too fast, it can lead to an inefficient result of getting backlinks from ‘non trusted’ web directories which will push down your website permanently.

This is why the word ‘Optimisation’ is used so much in Search Engine Optimisation. Every step should be taken in a ‘balanced/optimised way. Minimum or maximum will not work in SEO. We do a thorough analysis of for opportunities in getting mentioned on reputed websites hence getting backlinks to our website. When link building is done with, we can focus on ‘Local SEO’ which is mostly a one time process.

5. Local SEO

Technical Process: Optimise your website for local search by creating a Google My Business profile, getting customer reviews, and ensuring your name, address, and phone number (NAP) are consistent across all platforms. This has both one-time and recurring parts of your SEO plan and execution.

Example: If you own a local coffee shop, make sure it's listed on Google Maps, and encourage happy customers to leave reviews. This helps locals find and choose your shop. Other than that, local SEO can be supplemented by providing location on maps and embedding in your website code. Mentioning your location in on-page optimisation is also a good way to establish yourself as a local solution for a particular geographic location because google automatically provides local solutions to the questions asked by your potential customers in the search engine console.

The Importance of Hiring a Professional

SEO is a complex and ongoing process that requires technical expertise and continuous effort. While businesses focus on scaling their production and other operations, it's beneficial to hire professionals who can dedicate their time to improving your online presence. In a lighter vein, after all, we also have to make money somehow.

Hire professionals who are ‘service oriented’, dedicated to identifying and creating more value for your business and your clientele, use best practices like any business keeping the SEO process as easy as possible for their clients. We, at Promot Technologies, try that our client gives his/her entire focus in their core business functions/processes. Having said that, for those who want to understand, we provide on-demand online workshops to make them aware of all the SEO practices and best practices.

Why Not Freemium?

Freemium platforms often come with hidden costs and limitations that can be costly in the long run. They may restrict essential features, leading to additional expenses as your needs grow. Freemiums are platforms that offer certain features for free in a ‘trial’ period which is a good way to get a customer onboard.

These days, mostly, choosing one platform and buying its premium model means that if you want additional integrations, from one of your favourite platforms say ABC customer relationship management tool, you may not get that integration because freemium platforms have their own tools, their own ecosystem of limited solutions.

We like our clients to go through their digital transformation journey, gradually, understanding the requirement for each step of that transformation. Freemiums are generally good at one aspect of their overall solution, rest of the solutions provided by them are bought from others and sold to you in a 'Package' which includes their markup.

As a business you should know which solution do you want and the market should be able to provide every standalone solution at a certain price. Having said that there are many good freemium platforms offering only SEO services, not selling you anything else. To know more you can read another Promot Blog:

Our Business Model

At Promot Technologies, as Category- 1 solutions, we offer a straightforward and cost-effective way out. We charge a nominal fee for:

- Website Design: Creating a visually appealing and user-friendly website.

- Domain Registration: Securing a domain name that represents your brand.

- Secure Hosting: Ensuring your website is fast, reliable, and secure.

- Constant SEO Updates: Regularly updating your website to keep up with SEO best practices and algorithm changes.

By choosing Promot Technologies, you avoid the pitfalls of freemium models and marketplaces that charge you as you grow. In the end they will end up charging 30-50% of your profits depending upon the type of solutions you require. 50% bracket is for those who want to make mobile and web applications which then have to be marketed in a limited landscape of marketplaces available for apps. The cost and commissions in those cases reach 50%.

We want to work in a non-monopolistic manner, empowering our clients with solutions and awareness with a one-time nominal charge and if the business requires any on-going/recurring process, we again charge a recurring fee which is very nominal as compared to the amount of revenue and profit growth that your business can achieve . When you decide you want to discontinue, there are no paperwork hassles or charges involved.

These are the values of Promot Technologies. We are not an NGO, we are a for profit company but we make profits after our client is satisfied in every aspect of our solution.

SEO is a powerful tool for increasing sales and turning your website into a revenue-generating asset. By understanding the technical processes involved and the importance of professional assistance, businesses can achieve higher visibility, attract new customers, and ultimately drive more sales. Promot Technologies is here to help you navigate the complexities of SEO with a clear, cost-effective approach that allows you to focus on what you do best: growing your business.