Voice Search Optimisation: Latest trend in SEO for Indian Businesses

A look at the changing consumer behaviour in SEO for searching the internet

black and white computer keyboard with smart device
black and white computer keyboard with smart device

Voice Search Optimisation: The Future of SEO in 2024 and Beyond

Hey Siri, How Can My Business Win at Voice Search?

Remember the days when you'd painstakingly type in your search queries, hoping the internet gods would understand your cryptic requests? Well, those days are fading faster than a Bollywood movie's plot twist. Voice search is taking over, and it's not just a fad, it's a revolution.

Think about it. You're in your pajamas, scrolling through Instagram, and suddenly crave a spicy dosa. Instead of typing "best dosa near me" into Google, you simply ask your smart speaker, "Hey Google, find me the nearest dosa place." Boom! Instant gratification.

This is the power of voice search, and it's not just a fancy feature anymore. In India, the voice-enabled device market is booming. According to a recent report, over 100 million Indians are using voice assistants, and this number is expected to skyrocket in the coming years.

So, how can your business capitalise on this voice search boom?

Step 1: Understand the "How" of Voice Search

Voice search queries are different from traditional text searches. People speak naturally, using long-tail keywords and conversational language. Think about how you'd ask a question to a friend, and try to replicate that tone in your content.

Step 2: Optimise Your Website for Voice Search

* Focus on Long-Tail Keywords: Instead of generic terms like "restaurants," use phrases like "best vegetarian restaurants near me" or "cheap dosa places in Chandigarh.”

* Use Natural Language: Write your content in a conversational tone, as if you were talking to a real person.

* Optimise for Local Search: Make sure your business information is accurate and up-to-date on Google My Business and other local directories.

* Use Schema Markup: This helps search engines understand the context of your content and display it more effectively in voice search results.

Step 3: Create Content That Answers Voice Search Queries

* FAQs: Create a comprehensive FAQ section on your website that answers common questions related to your products or services.

* Blog Posts: Write blog posts that address specific voice search queries, using the long-tail keywords you identified.

* Video Content: Videos are becoming increasingly popular in voice search. Create engaging videos that answer common questions or provide helpful information.

Step 4: Track Your Progress and Make Adjustments

* Use Google Search Console: This tool provides insights into how people are searching for your website and what keywords they are using.

* Track Your Rankings: Use tools like SEMrush or Ahrefs to track your website's ranking for voice search queries.

* Analyse Your Data: Use the data you collect to make adjustments to your website and content, and continue to optimise for voice search.

Investing in VSO is an investment, not an expense:

Just like traditional SEO, VSO is an investment in your brand's future. It's about making your business visible to a growing audience of voice search users. And in today's competitive market, being visible is crucial for success.

Promot Digital Marketing: Your Voice Search Partner:

At Promot Digital Marketing, we understand the power of voice search and its potential to transform businesses in India. We offer a range of VSO services, from keyword research to content optimisation, to help you reach your target audience through voice search.

Don't be left behind in the voice search revolution. Contact Promot Digital Marketing today and let us help you make your brand heard.

Remember, the future of search is voice-first, and the future is now.